PAREXEL Medical Communications, using e-tractions technology, has a proven and unique model for eMarketing. We start by building awareness and making sure that the target audience can easily find the marketing message. Once we have attracted the right audience, we use information and/or entertainment to engage that person with the brand and take a call to action. Now secured as a customer, we can build on the relationship with an email campaign designed to increase the lifetime value of that customer.
